Talk
The Future of Brand Discovery
Saturday, September 2612:10 PM – 12:55 PMMamdanistan
About this session
For twenty years a brand was found by a search engine, and an entire industry learned to be found. That era is closing. Increasingly the first answer a customer gets about your product, your organization or your community comes from a model, with no links, no click, and no way to see why you were mentioned or left out. The founder of Goodie AI, which measures how brands appear inside ChatGPT, Gemini and Perplexity, shows what these systems say about you today and what shapes it.
Who this is for
Marketers, founders, nonprofit leaders, and anyone whose story is being summarized by a machine.
On the table
- Which sources do models trust, and what happens to the organizations and communities those sources skip?
- What does a marketing plan look like when the audience is a model rather than a person?
- How do you get found without being flattened?
You'll leave with
- A way to audit what AI currently says about your brand
- The levers that move it, ranked by effort
- A plan for the next three years of being discovered
Speaker
MEMostafa Elbermawy
September 26 at Civic Hall, New York. Sessions are added to the agenda as they are confirmed.