Building Physical Brands in a Digital World

The most talked about Muslim brands of the last three years are not apps. They are a pickleball club in Red Hook and a camping trip in Death Valley. Two founders who left McKinsey and Meta to build things you have to show up for, in a market that rewards things you scroll past.

Who this is for

Founders, operators, and anyone tired of building things nobody can touch.

On the table

• How do you find a community that already exists before you build the room for it?
• What should software do for a physical business, and what should it never be allowed to do?
• Where does the margin actually come from?

You'll leave with

• The economics of a place, from the people who run two of them
• A digital layer that makes a physical brand findable without making it hollow
• An honest read on whether your idea needs a room or a feed