Owning Your AI Story Before Someone Else Writes It

For twenty years, a brand's story lived in a search engine, and an entire industry learned to optimize for it. That's over. Today, the first answer someone gets about your company, your product, or your work comes from a model, and you don't get a vote unless you show up in the sources it trusts. Mostafa ElBermawy, founder of Goodie AI, assembled the team that built the tool measuring exactly what ChatGPT, Gemini and Claude say about your brand, and he's spent the past three years showing companies how to turn that visibility into revenue. This talk is about what's shaping that story right now, and what you can do about it before AI does it for you.

Who this is for

Marketers, founders, nonprofit leaders, and anyone whose story is being summarized by a machine.

On the table

• Which sources AI models actually trust when they build an answer about you
• What happens to your story when nobody's watching the sources feeding it
• Why fixing your website doesn't fix what the model says about you anymore

You'll leave with

• A way to check what AI currently says about you or your brand
• The three moves that actually shift that answer, ranked by effort
• A framework for staying in the story as the models keep changing