Trained as an archaeologist. Now he works out how brands get found inside ChatGPT.
About
Mostafa ElBermawy is a serial entrepreneur and growth engineer with 15 years of experience driving growth for startups and Fortune 500 brands, including Microsoft, ByteDance, P&G, and American Express. He is the founder of Goodie AI, a full-stack AEO platform that tracks how AI talks about a brand, monitors the prompts that matter, acts on the gaps, and measures revenue impact across LLMs and AI surfaces. He is also the founder of NoGood, a premier growth agency based in New York City, where he has assembled a team of creative, performance, and engineering experts. That team has helped category-leading startups and scale-ups achieve rapid, measurable growth, from the world's leading AI labs to TikTok, Oura, and Amazon. Mostafa is a regular contributor to Wired, Sky News, the BBC, and TechCrunch, and he teaches courses on AI search and building AI-native teams through Reforge and Maven.